What prior art in laboratory and domesticated species can teach product developers
How established knowledge in laboratory and domesticated species (mouse, sheep, cattle, pig, human) can inform product development for less-explored applications.
Framing technical value in language that resonates with biologists and engineers
How to describe what your product does in terms that resonate with biologists and engineers who work in developmental and stem cell science.
Defining your buyer when the decision maker trained in a different discipline
How to identify and reach buyer decision makers across disciplines trained as an engineer, physicist, developmental or stem cell biologist or business person.
Demand validation: testing whether the scientists you think need your tool actually do
How to test whether the scientists and engineers you think need your tool actually do. Methods for validating demand before committing to product development.
Mapping competitive landscape when your category barely exists yet
When your category barely exists, how to assess who else operates in your space and differentiate on substance rather than marketing claims.
How to identify which stem cell workflows your product actually serves
How to map which specific workflows and bottlenecks your product addresses. Identifying the right application context before defining buyers.
Positioning your TechBio product in developmental and stem cell science
Pillar article for third blog series on how TechBio companies should approach positioning their product in developmental and stem cell science.